These Hawk DTC-70 race front brake pads are designed for BMW owners who demand high performance on the street. Whether you're cruising around town or pushing your BMW to the limit on the track, these brake pads are up to the task. The target audience includes BMW enthusiasts who want to enhance their vehicle's braking performance. The pads are made from Hawk's HPS braking compound, which offers a higher coefficient of friction and better resistance to fade compared to stock pads. They're a great upgrade for anyone looking to improve their BMW's stopping power and overall driving experience.